Turn the answer into something.

Imagine a business that promises to make life simpler.

Its website has fourteen menu options. Its service descriptions need translating. Its enquiry form asks questions you were hoping the business would answer.

At some point, “simple” starts to feel like quite a lot of work.

Customers notice these inconsistencies, even if they never describe them as a brand problem. They just hesitate, ask for clarification or go elsewhere.

This is where brand, identity and content need to work together.

We put it like this:

Brand + Identity = Content.

If clarity matters to your business, it should influence the words you choose, the way information is presented and what you ask customers to do next.

Every piece gives people a little more evidence of who you are.

But what happens when the person writing the next proposal has a different idea of what “clear” looks like?