How do you catalogue everything?

N. Joseph Woodland took his inspiration from morse code. He formed the first barcode out of sand on the beach when he 'just extended the dots and dashes downwards and made narrow lines and wide lines out of them'. In so doing, he created a unique, universal and cheap method of cataloguing any product anywhere.

(extract Brutal Simplicity of Thought – M&C Saatchi)

Richard Clague